People have real needs that can be met via social media. Find out why it’s a crucial tool for the church to reach the lost.
Most churches have yet to master the art of streaming an online service. Here are some great tips.
If you’re operating social media for yourself or for your church and you’re trying to grow your platform, I’m sure you’ve heard the one key to social media success is this: “Content is king.”
But have you ever wondered: What exactly does that mean? Does it mean that "if I build it, they will come”? Does it mean all I have to do is have a well-written article and hundreds of people will line up to read it?
If you’ve tried this, I’m guessing you know it doesn’t necessarily work.
If you haven’t tried it, let me save you some grief and wasted hours—there’s more to it than that.
Remember the days when we just duplicated everything in the church bulletin on the church website? Church websites were just online brochures.
Then we started encouraging people to connect. We offered ways for people to sign up for a group, volunteer role or an event through the church website.
Then we started offering the experience online. Churches began to stream their services live to give people a chance to experience teaching and worship without being at a physical location.