Ministry Leadership

Who Is Your Target Audience for a Specific Event or Sermon?


Elated-pastorThere is a counterintuitive marketing concept that we, as pastors, should spend some time contemplating: “If you try to reach everyone, you’ll reach no one.”

When you are promoting an event or sermon series, who is your target audience? Are you focused on a 35-year-old man who works in construction and has two kids, or are you focused on all men who might possibly see your sign or know someone who does?

When you focus your advertising (announcement) on a particular target audience instead of trying to reach everyone possible, you create energy and momentum.

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How Building Trust Makes Better Leaders

Pastor-Jonathan-CliffI’ve worked for bullies that demanded trust. I’ve worked for weaklings that demanded trust. I’ve worked for very few that legitimately worked to build my trust in them.

Trust, like loyalty, is a two-way street that instead often looks like people driving three cars down the wrong lane, headed in the entirely wrong direction. As a leader, one has to think of trust as something built, not won in the lottery. It’s done in so many different ways.

1. Show people that you care about them. People don’t care how much you know until they know how much you care. Is that saying cliche? Yes. Is that saying correct? Yes.

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Measuring Church Health: How Many People Will Serve?

Tony-MorganOver the last several years, we’ve been collecting data from the churches with which we consult. One of the key questions we were interested in had to do with serving.

We wanted to find out how many people are volunteering in one of the church’s ministries, either inside or outside the walls of the church. Here’s what we’ve found:

The average church engages four to five people out of 10 in some sort of serving role. For the purposes of this research, we assumed kids aren’t serving, and therefore they aren’t included in the percentage. However, there are a few churches that are creating serving opportunities for older children as well.

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When Should a Godly Leader Retreat?

Artie-Davis-blogPastors, nowhere in Ephesians 6 are we given any protection for our backsides! I think there’s a good reason for that—we aren’t given permission to retreat.

So the answer to "When should a godly leader retreat?" is "Never!" 

Understand, I’m not talking about repentance, a changing of the mind or an encounter of real truth, where we turn from wrong beliefs and actions. I’m talking about turning back from the God path.

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An Overseer’s Response to Sam Hinn’s Re-Ordination (and the Restoration of Other Fallen Leaders)

ron-johnsonWhether you recognize Sam Hinn’s name or know nothing about the ministry of Benny Hinn’s younger brother, there’s an important issue in the body of Christ that needs to be addressed in light of Sam’s “re-ordination” on Sunday night in Orlando, Fla., only eight months after he stepped down from the pulpit due to a serious moral indiscretion.

This and other recent instances—both in Orlando and around the nation—prove that we, as the church, still struggle with how to restore fallen leaders.

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8 Ways to Give Definition to Your Ministry

Pastor-Rick-Warren-Purpose-DrivenMinistry is too important to be done haphazardly. How we’re leading in the core of our churches has to do with life-changing, eternity-consequential decisions. Therefore, we need to think through what ministry is all about. Sometimes we are more strategic about our grocery lists than our approach to ministry.

"Just as a body, though one, has many parts, but all its many parts form one body, so it is with Christ. For we were all baptized by one Spirit so as to form one body—whether Jews or Gentiles, slave or free—and we were all given the one Spirit to drink. Even so the body is not made up of one part but many.

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