Did you know there is a very common word that is used in our culture that you cannot find in the Bible? It is the word competition. Jesus never talked about it, but He did talk about the opposite of that word.
What is the greatest catalyst that allows the unsaved to make a decision for Jesus Christ? It isn’t prayer, though this is important. It isn’t good deeds, though deeds indicate a fruitful relationship with God. It isn’t good behavior, though Christ commands us to be obedient as sons.
There is a counterintuitive marketing concept that we, as pastors, should spend some time contemplating: “If you try to reach everyone, you’ll reach no one.”
When you are promoting an event or sermon series, who is your target audience? Are you focused on a 35-year-old man who works in construction and has two kids, or are you focused on all men who might possibly see your sign or know someone who does?
When you focus your advertising (announcement) on a particular target audience instead of trying to reach everyone possible, you create energy and momentum.
Many times, as leaders, we are blindfolded by the experience we have gained over the years. We assume everyone knows what we know, but we forget what we once didn’t know.
I feel what I’m writing is elementary in the field of leadership. But what is elementary to one is high school or even college to others.
I’m not at all saying you can stop learning. That’s a dangerous thing for a leader to ever do. I’m saying to be conscious of the fact that if you are a leader, chances are you’ve learned a few things along the way to getting where you are today.
The local church should be a Holy Spirit training outpost for equipping God’s people to be kingdom warriors of love and servanthood on earth and to destroy the works of darkness. Instead, the local church is often operating more like a cruise ship instead of a battleship designed to equip an army.
I first met pastor Fred Hartley about five years ago when I was invited to be on a city transformation leadership team in Atlanta. Fred pastors a midsize congregation in a suburb of Atlanta and is also the founder of the College of Prayer, an international equipping ministry. Fred has written several books on prayer. He knew little about my work, but as we began getting to know one another, he took more of an interest in what I did. I shared a few of my books with him, but it was almost two years before Fred caught what I was doing and how it could impact his own local congregation. He wrote me this letter:
“The poor will be with you always,” Jesus said, but I’m sure He could have added, "The stupid vision killers will pursue you always.”
Acknowledge But Don’t React
As much as we would love to send to some of these to Gitmo for vision espionage, we simply don’t have that authority … sadly. But if we give their voice weight, they will keep looking for opportunities to complain.
Naysayers and complainers don’t have a desire to help in what they say. They are looking for a platform that will hear them and respond. It makes them feel empowered.
I am asked constantly by young leaders, “How do you handle the responsibility of leading something like Catalyst?”
The reality is, anyone who leads a church, leads a company, leads a community, leads a nonprofit ministry, leads a team or even leads a family feels and knows the pressure of responsibility. And responsibility is part of leadership. Always.
You’ve heard this before: “You’re responsible for what happens. Don’t screw up!” Right! We hear this all the time from our parents, from our boss, from our boards, from our friends, from our spouses.