Every once in a while, someone comes up with a new wrinkle on church headaches.
A young pastor friend wrote to say the church he now serves went through a split a year or so before he arrived, and the smaller congregation struggles to keep up with the financial needs. Presently, they are running a deficit of perhaps $10,000 a year, forcing them to draw on reserves.
The church has a number of fixed expenses, he says, such as utilities and insurance that cannot be cut. Even if they eliminated all literature and supplies, the deficit would still not be covered. His suggestion is that they cut his salary by $10,000 a year. The leadership refuses.
They may not say it out loud, but I’ve talked with enough pastors through the years to know there are two key numbers they’re interested in: attendance and giving. Attendance matters because it’s one measure we have of the impact the church is having in a community.
Ironically, giving may actually be a better measure of the real heart change Jesus is having in people’s lives.
With that, let me share the data from the churches we’ve served. I have a feeling this is going to be very sobering for some of you.
I’m sure most Ministry Today readers are very aware that year-end giving campaigns are perhaps the most important fund-raising time for non-profit organizations. With 41 percent of all donations occurring in the last few weeks of December, the year-end campaign is a make or break proposition for many churches and most non-profits.
While you are crafting your year-end campaign I wanted to make sure you didn’t neglect the fastest growing way to connect with new givers—your online presence.
First, lets examine the facts. According to Charity Navigator’s survey, 93 percent of those surveyed said they gave during the 2010 year-end giving season. Of those who donated in 2010, 91 percent said they planned to give during the same period in 2011.