If your church doesn’t have a presence on Facebook, you are overlooking an effective communication tool for engaging members and potential visitors.
More than 1 billion people are now part of this social media phenomenon. With so many people already connecting on Facebook, it’s an easy way for your church to stay in touch with your congregation and reach out to your community.
It’s easy to create a page on Facebook.
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During a Sunday worship service, a gunman walked unnoticed into a church in a small town in the Midwest. Inside the sanctuary, he shot and killed the pastor. For weeks, TV crews, photographers and reporters camped out in the small town as the church leaders and congregation struggled to deal with their loss and personal trauma of the tragedy.
Faulty wiring ignited a fire that burned down a 100-year-old church in the suburbs of a large metropolitan area. No one was injured, but the congregation was left without a permanent facility where they could worship and carry out their ministry.
The respected pastor of an urban megachurch confessed to an extramarital affair and stepped down from his leadership role, leaving the congregation and church leaders to face the consequences of his moral failure.
It was the middle of a Sunday service. The music was done, and I got up to pray.
Suddenly, from my right a woman rushed at the pulpit, ran up the stairs, screamed something, threw a book at me and started back down the aisle. I paused for a moment in mid-prayer, taking in the situation.
Almost every church faces it from time to time. How do you handle those individuals that aren’t quite right?
To be effective, communication must be approached as a broad, multi-faceted spectrum
The church vision is clear; the church leadership and staff is in place; ministerial and operational systems are developed and running. The church is functional and taking shape. With all the given tasks to check off, it can be easy for anyone within a moving organization to get tunnel-vision, and not think about creating a meaningful brand experience.
When it comes to the mission that God has placed on the heart of the senior pastor and the community, are churches being mindful of their “brand experience” and intentionally living it out? To implement a meaningful brand experience requires the entire team to embody the heart, mission, values, personality and culture of the church. Staff must be given the liberty to take leadership-covered risks in which they can creatively think and become a spot-on expression of the church’s heart.
The brand experience is every touchpoint an individual would encounter related to the church. Each touchpoint should effectively bridge the church’s vision, goals, theology and community demographics (left-brain stuff) with the heart, personality, creativity and culture of the church (right-brain stuff). When done strategically and consistently, the outcome is a living, breathing, dynamic relationship that every person develops with the church.