How is it that blogging seems to be a tool of the past? (Pixabay)

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How is it that blogging seems to be a tool of the past?  

I mentioned a blogging strategy to someone recently, and I heard this reply: "Oh that has come and gone. No one blogs anymore."

I strongly believe that there is a place in every marketing plan for at least one blog. The bloom is definitely not off that rose.

Educational content builds trust for an individual or company. Blogging allows us an opportunity to show up every day and write about how we help people. More specifically, we can describe how our products and services satisfy important needs.

A blog does not have to be a literary masterpiece. It can be as simple as a list of ways and means to use the product. There are many "bullet blogs"  that have achieved high readership. People come to the blog to find out where to find key information. Here's an example:

4 Sources to Start and Grow Your Blog

1. Problogger.com—Darren has been writing this blog since 2004. He's written good books on the subject. I used one of his books in a class I taught on Internet Marketing. He cranks out high-quality content with every post. He focuses on teaching others how to make money in blogging. He gives much more than he gets.

2. Smartblogger.com—This is another tool-oriented site for all bloggers. Jon Morrow is a professional copywriter. His blogs are rich in content, and his research on the topic is extensive. He has a compelling story as well. He is a paraplegic and overcame more obstacles than most of us can imagine. The site's latest blog is "63 Blogging Tools That Will Make You Insanely Productive." That title describes this blog very well.

3. Bloggingwizard.com—This is a great "how to" blog site. The site is filled with tools and links to other blogging sites.

4. Copyblogger.com—This is still one of my favorites. Brian Clark is a master copywriter. I think he's one of the best writers in the industry.

The power of blogging is to provide information that people want and need. When people ask me, "How often should I blog?" my answer is "How often do you want to help someone?"

We are living in the information age. Be a provider.

Dr. Steve Greene is the publisher and executive vice president–Media Group, Charisma Media. Sign up here for Dr. Greene's leadership e-newsletter.

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