What words are in your arsenal? (Flickr/Neil Conway)

If you'd like to hear Greenelines on audio, please visit charismapodcastnetwork.com. You might also find a few other Christian podcasts of interest.


Marketers make more mistakes than airline pilots.

The costs are greater to a pilot.

Perhaps if marketers understood that copywriting is in many cases the life or death of a business, the marketer would seek help.

Words matter most.

Dr. Steve Greene is the publisher and executive vice president–Media Group, Charisma Media. Sign up here for Dr. Greene's leadership e-newsletter.

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